If you have been a published author for more than a few months, you are beginning to understand the scope of your responsibilities as marketing agent. You know now that, in order to sell copies of your book, you must promote it. You now \u201cget\u201d the concept that if no one knows about your book, they won\u2019t be buying it. Right?<\/p>\n
So you have built (or plan to build) a website around the theme of your book. You are visible through several social media sites. You have your book at Amazon. You\u2019re seeking reviews and asking people to post them publicly. But what about personal contacts?<\/p>\n
Are you going where your audience is? Are you talking about your book wherever you go? Have you even told the folks on your email list about your marvelous book, yet?<\/p>\n
You\u2019ve probably heard the term, \u201celevator speech,\u201d or \u201c30-second pitch.\u201d Every author needs one. By way of explanation, I might say, this is your opportunity to share information about your book\u2014to let people know it exists and to sway them to purchase it.<\/p>\n
Here are some tips:<\/p>\n
Readers today like to have a relationship with the authors they read. The more personable you are and the more enticing your spiel, the more books you will sell, guaranteed.<\/p>\n
I\u2019m Patricia Fry. You can learn more about me and my work here:<\/p>\n