Every time I launch out to do some marketing research\u2014locate reviewers for my novels, seek bloggers who attract my readers and who host guest bloggers or conduct interviews and look for other promotional activities, I find new opportunities. If I stay in my comfort zone and do not pursue opportunities, I do not find them. If I read the newsletters I subscribe to, visit blogs, look at some of the promotional emails I receive and, of course, reach out and search for opportunities, I will find them. I will get my books reviewed, I will be invited to participate in interviews or be a guest blogger, my books will be featured at new blog and websites and I will sell books.<\/p>\n
Likewise, when I take my books to a book festival or go out and speak to a group, I sell more books than I would have if I\u2019d stayed home. Without exception\u2014every time!<\/p>\n
If my message isn\u2019t strong enough this morning\u2014if this doesn\u2019t spur you on to take action on behalf of your book\u2014you don\u2019t want to sell books.<\/p>\n
Tomorrow is Thanksgiving. We all have things to be thankful for. Family, friends and good health are at the top of most lists. But if you also treasure your ability and opportunity to write, as I do, and if you are physically capable of getting your work and\/or your message out there, be thankful and, from this day forward, be proactive in promoting your book.<\/p>\n
One day spent researching appropriate reviewers isn\u2019t enough. A week spent writing press releases probably isn\u2019t enough. A month-long blast of promotion may not be enough. Book promotion is ongoing for as long as you hope to sell copies of your book. Book promotion is a lifestyle. If you have a published book, you really must accept the mindset that you are the CEO of your book and it is your job to get word out about it, mingle with your readers both in person and online and talk to them about your book.<\/p>\n
If you have an older book that is not selling, start promoting it now. It\u2019s never too late. If you have just come out with a new book, plan to dedicate a portion of your life from now on to promoting that book\u2014making people aware of it. If you have a book in the works and you hope to publish it, start now studying what book promotion is all about and begin developing your marketing plan.<\/p>\n
Publishing should not be considered a hobby\u2014something you engage in for fun and games. Publishing is a highly competitive business. In order to succeed, it is going to take a lot of your time, concentration and energy. It\u2019s hard work. But you can do it. It\u2019s all in the mindset and the education. Here are the two most important things you can do on behalf of your book:<\/p>\n
1: Study the publishing industry so you understand what it takes to produce a successful book and your responsibilities as an author.<\/p>\n
2: Consider yourself the CEO of your book from the very idea through the entire marketing process.<\/p>\n
I\u2019m thankful this Thanksgiving season that I can offer you the tools you need in order to write a more marketable book, choose the best publishing option for your project and launch a more successful marketing program.<\/p>\n
Publish Your Book, Proven Strategies and Resources for the Enterprising Author<\/em>. http:\/\/amzn.to\/1a7KUOt<\/a><\/p>\n Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author<\/em>. http:\/\/amzn.to\/larxoo5<\/a><\/p>\n These books are available in print, Kindle and audio at Amazon and most other online and downtown bookstores.<\/p>\n","protected":false},"excerpt":{"rendered":" Every time I launch out to do some marketing research\u2014locate reviewers for my novels, seek bloggers who attract my readers and who host guest bloggers or conduct interviews and look for other promotional activities, I find new opportunities. If I stay in my comfort zone and do not pursue opportunities, I do not find them. […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,5],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t