{"id":2837,"date":"2013-06-24T06:45:44","date_gmt":"2013-06-24T14:45:44","guid":{"rendered":"http:\/\/www.matilijapress.com\/publishingblog\/?p=2837"},"modified":"2013-06-24T06:45:44","modified_gmt":"2013-06-24T14:45:44","slug":"how-to-tame-the-book-marketing-tiger","status":"publish","type":"post","link":"https:\/\/www.matilijapress.com\/publishingblog\/?p=2837","title":{"rendered":"How to Tame the Book Marketing Tiger"},"content":{"rendered":"<p>What happens when you get tired of promoting your current book and decide to spend all of your time writing your next one? Virtually nothing. Sales for your current book begin to dwindle. Soon it is dead in the water. But you\u2019re having fun writing again, aren\u2019t you? <\/p>\n<p>When you finish book two, then what? Will you publish it and promote it until you lose your enthusiasm for marketing? Is this any way to run a business?<\/p>\n<p>Oh, you didn\u2019t expect to go into business, did you? You don\u2019t consider publishing a business? Well, it is. And your book is a product. In order to succeed as a published author, you must embrace this concept and understand that your book will sell for only as long as you are willing to promote it. <\/p>\n<p>Not only is publishing a business, it is a highly competitive business with thousands of companies and individuals trying to get their books noticed. Those authors and publishers with the longest reach, the largest following and the most energy, creativity and persistence will get the most attention for their books. It all boils down to this: As an author, you must understand something about the publishing industry and be willing to take responsibility for your project. <\/p>\n<p>Sure, it has to be a well-written book within a popular genre or one that is wanted\/needed by a segment of readers. But even the best books\u2014if no one knows about them\u2014will not sell! <\/p>\n<p>Marketing a book in today\u2019s fiercely competitive publishing climate is tough\u2014really, really tough. It takes knowledge, time, follow-through and more time than ever before in the history of publishing to successfully tame the book marketing tiger. Yet, there are many, many more options and opportunities for promoting books. It is the clever author who knows who his\/her audience is, where they are and who understands that it is his\/her responsibility to approach them with a tantalizing sales pitch.<\/p>\n<p>Start (or continue) your education here: Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. It\u2019s at amazon.com in print, Kindle and audio as well as at many other online and downtown bookstores.<\/p>\n<p><strong>The Cat\u2019s Meow Mystery<\/strong><br \/>\nIf you are one of the many who has downloaded my new cozy mystery, <em>Catnapped,<\/em> to your Kindle, I want to say, Thank you! Have you read it? Did you enjoy the story? Please leave a review at the Amazon Catnapped page: <a href=http:\/\/amzn.to\/14OCk0W> http:\/\/amzn.to\/14OCk0W<\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>What happens when you get tired of promoting your current book and decide to spend all of your time writing your next one? Virtually nothing. Sales for your current book begin to dwindle. Soon it is dead in the water. But you\u2019re having fun writing again, aren\u2019t you? When you finish book two, then what? [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"What happens when you get tired of promoting your current book and decide to spend all of your time writing your next one? Virtually nothing. Sales for your current book begin to dwindle. Soon it is dead in the water. But you\u2019re having fun writing again, aren\u2019t you? When you finish book two, then what?\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Patricia\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.matilijapress.com\/publishingblog\/?p=2837\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Writing and Publishing News - from\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Tame the Book Marketing Tiger - Writing and Publishing News\" \/>\n\t\t<meta property=\"og:description\" content=\"What happens when you get tired of promoting your current book and decide to spend all of your time writing your next one? Virtually nothing. Sales for your current book begin to dwindle. Soon it is dead in the water. But you\u2019re having fun writing again, aren\u2019t you? 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