You might consider it popularity, prominence, visibility and\/or credibility. It may consist of experience, connections, skills, proficiencies and reputation. It is basically your reach\u2014your following. It\u2019s not so much who you know as who knows you with regard to the topic or genre of your book. How many people know you or know who you are? How many have you influenced in a positive way related to the theme or genre of your book? Are you a trusted expert or professional in your field or in the genre of your book? <\/p>\n
Here\u2019s a question you should contemplate even before you write your book. Why would someone buy your book rather than others on the market? This is something you need to seriously explore. If you can\u2019t come up with valid reasons, it may be because you haven\u2019t taken the time and effort over the years\u2014or you just haven\u2019t had the opportunity\u2014to build a solid author platform. Not enough people know who you are. You don\u2019t have a track record within your topic or your genre. <\/p>\n