There are two concepts that you need to consider when you have a book to promote. <\/p>\n
\u2022\tNo one will buy a book they don\u2019t know about.<\/p>\n
\u2022\tIt is up to the author to promote his or her book.<\/p>\n
I spoke to a group of 50 or 60 authors and hopeful authors last night\u2014all who came out to learn how to promote their books without having to step too far outside their comfort zone. And I felt it was important for them to understand these two concepts first. <\/p>\n
Let\u2019s examine the first statement: doesn\u2019t it make sense that if you keep your book a secret\u2014if you don\u2019t reach out to your potential readers and tell them about your book\u2014they aren\u2019t going to be clamoring to buy it? First, you should answer the following questions.<\/p>\n
\u2022\tWho comprises your audience?
\n\u2022\tWhere are these potential readers?
\n\u2022\tWhat is the best way to approach them?<\/p>\n
And you should be the one to create a marketing plan for your book since you care more about your project than anyone else in the world. As I told my audience last night, you can buy into your self-publishing company\u2019s marketing package. You can hire a publicist. You can accept the (often) minimal help a traditional publisher offers as far as book promotion. But you should never turn your responsibility for marketing your book over to anyone else.
\nDuring the writing process, through the publishing process and on throughout the entire book promotion process, you\u2014the author\u2014must take charge and consider yourself the CEO of your book.<\/p>\n
Learn more about publishing and book promotion through Publish Your Book <\/em>and Promote Your Book<\/em>, available at amazon.com and most other online and downtown bookstores.<\/p>\n","protected":false},"excerpt":{"rendered":" There are two concepts that you need to consider when you have a book to promote. \u2022 No one will buy a book they don\u2019t know about. \u2022 It is up to the author to promote his or her book. I spoke to a group of 50 or 60 authors and hopeful authors last night\u2014all […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t