http:\/\/www.spawn.org<\/a> Subscribe to our FREE enewsletter, SPAWNews. You\u2019ll find lots of great information, ideas, tips and resources. <\/p>\nOne of my favorite unusual book promotion ideas is one an author told me about. He and a friend have co-authored a fun book of humor. They like selling it on the fringes of Farmer\u2019s Markets throughout the county. They set up a small table or TV tray outside the Farmer\u2019s Market and sell lemonade to passersby. The lemonade sells for $10 a glass, but their thirsty customers get a free copy of their book along with it. Works for these guys and their book!<\/p>\n
One of my friends used to travel to sell her cookbook through kitchen stores. But she also sold books when flying home as she carried her poster advertising her book on the plane with her. It caught the eye of people in the airport and on the plane and she said she always sold books to fellow passengers. <\/p>\n
Several of my clients and colleagues have sold books in unusual settings. I am a big fan of selling books and having signings in specialty shops related to the theme of your book. This might include pet stores or spas, feed stores, flower shops\/nurseries, hobby shops, coffee houses, delis, metaphysical\/spiritual stores, caf\u00e9s, airports\u2014wherever your readers gather. I know authors who have sold books at cupcake bakeries, gift shops, children\u2019s clothing\/toy stores, a zoo and of course libraries and schools.<\/p>\n
Authors who give something of value to their audiences generally sell more books. I go out and speak to my audience on publishing and book promotion. And I sell books. When I have a booth at book festivals, I do my best to respond to visitors\u2019 questions. Where appropriate, do demonstrations. One author I know used to show how to make cr\u00e8me brule\u2014the theme of her book. Another demonstrates how to make a succulent wreath\u2014and sells books on this topic. I once put on a full-blown luau in order to promote my book on how to present a luau on the mainland.<\/p>\n
I like to encourage book launch parties. If your book is older, have a re-launch party or a coming out party or\u2026whatever you want to call it. All I know is that when I (and others) have had a book launch party and did a lot of publicity, sent special invitations, followed-up, etc., it has been quite successful.<\/p>\n
If you missed the point of experiencing success through these unique or interesting book promotion suggestions, here they are simplified:<\/p>\n
1: Go where your audience congregates and make sure they become aware of your amazing and pertinent book.<\/p>\n
2: Get creative in your choice of venues and your presentation.<\/p>\n
3: Give something of value to your guests\/audience.<\/p>\n
4: Be extremely ambitious in your publicity efforts in order to entice people to your activity.<\/p>\n
For more book promotion ideas and more detail on these I\u2019ve mentioned, order my book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author<\/em>. It\u2019s at Amazon.com in print, Kindle and audio. Also at most other online and downtown bookstores.<\/p>\nSign up for my online book promotion course. http:\/\/www.matilijapress.com\/courses.htm<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"This month, SPAWN\u2019s creative and diligent newsletter editor is asking members for some of their most unique and unusual book promotion ideas. Since I\u2019ve been busy, busy, busy with a 3-book editing job, I thought I\u2019d try to multi-task. So today, I will tell you about some of the most unusual, odd, unique and, in […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t