We\u2019ve been talking about authors offering free ebooks at their websites as a way to attract potential readers\/customers and to build an email list. I\u2019ve suggested creating a list of 25, 50 or 100 tips related to your nonfiction book topic or theme. This might be \u201c50 remodeling ideas for under $100,\u201d \u201c25 ways to save money,\u201d \u201c50 quick summer day recipes,\u201d \u201c100 ways to entertain a child on a rainy day,\u201d \u201c25 ideas for at-home businesses you can start for under $200,\u201d \u201c25 things to watch for when adopting a dog,\u201d etc. <\/p>\n
But we haven\u2019t talked much about how to promote a novel through a free ebook or report. I suggest that you think \u201centertainment.\u201d What can you offer your readers and potential readers that they would enjoy as much as they enjoyed (or will enjoy) your story? What will they go out of their way to download? I know one bestselling author of Western romance novels who might offer \u201c25 little-known facts about the old west.\u201d For a historical novel, you might share fascinating tidbits from the history of the place and period of your novel. Humorous or thought-provoking quotes might pique the interest of your readers. How about providing a list of shocking stories about some of the men and women who lived the history you are portraying in your book?<\/p>\n
Probably the most popular type of freebie, however, is the one that has definite benefits for the reader. Can you write a guide to writing fiction? Perhaps you could compile a cheat sheet for fiction writers who need help creating characters. What about tips for popular storylines, rules for writing dialog or a list of storytelling techniques. Write a how-to booklet\u2014how to come up with a title for your novel; how to choose an editor for your novel; how to write humor; how to promote your fiction book, etc.?<\/p>\n
As a writer of fiction, you rely on your imagination. Use it to promote your book, too. And one fun and effective way to promote your book is to post something of value to your readers FREE at your website for download. Not only are you getting more exposure for you and your book, but you are accumulating the names and contact information for those who are interested in books like yours. You are building an emailing list to use in future promotion.<\/p>\n