We\u2019re back to titles again today. Why? Because some authors really struggle with them. One problem authors often express to me is, \u201cI emailed such and such publisher\/agent\/editor and received no response.\u201d Many times, the subject line is the problem. The author has used a rather generic lead to his email. Most of us have learned not to respond to or are suspicious of emails from strangers that come with a subject line saying, \u201chi,\u201d \u201cNeed your help,\u201d \u201cPlease help,\u201d or that have the title of the book, the name of the author (if it is unknown) or is blank, for example.<\/p>\n
If you are trying to sell your book, you would not put in your subject line or your press release, \u201cGreat book for sale\u201d or \u201cAnnouncing a new book.\u201d Not in this competitive bookselling climate. Instead, list a benefit to your particular readers. \u201cA gripping story of struggle through the depression,\u201d or \u201cA suspense story that will keep you on the edge of your seat,\u201d or \u201cLearn how to be happy every day, no matter what,\u201d or \u201c1001 free things for every household.\u201d<\/p>\n
Learn more about your subject line, your title and writing press releases and web copy and sooooo much more in my book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author.<\/em> It\u2019s at amazon.com and most other online and downtown bookstores. Can also be purchased from my website: http:\/\/www.matilijapress.com<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":" We\u2019re back to titles again today. Why? Because some authors really struggle with them. One problem authors often express to me is, \u201cI emailed such and such publisher\/agent\/editor and received no response.\u201d Many times, the subject line is the problem. The author has used a rather generic lead to his email. Most of us have […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t