Have you taken advantage of bookselling opportunities this summer? Do you recognize when an opportunity comes up and do you follow through with a sales pitch? Or are you oblivious to the bookselling openings that occur throughout your day?<\/p>\n
Let me ask you this: Is there a sample chapter or two packaged with your amazing book cover and ordering information in the company lounge and\/or lobby where you work? When you are chatting with people at the gym, the local coffee shop, your children\u2019s karate lessons, the PTO meeting or at the reception after a concert or theater production, do you watch for openings to mention your book?<\/p>\n
Do you strike up conversations with people on the topic or theme of your book while traveling? Better yet, did you set up a couple of book signings in appropriate specialty stores or libraries ahead of your travel dates?<\/p>\n
While the kids are playing at a neighborhood playground, or your dogs are happily socializing at the dog park, find ways to chat about your book topic with other parents\/dog owners. Likewise, without monopolizing the conversation during barbecues, camping trips and other social outings, certainly you should tell others about your book. Whether it is a novel, a memoir or a book featuring the history of churches in your area, facts about circuses, Indian feather headdresses, the Edsel, gardening in the Northwest or bird watching, someone is going to be interested or know someone who is.<\/p>\n
If you have a children\u2019s book, offer to read it to a group of children at the park, during a camping trip with other families, neighborhood gatherings and so forth.<\/p>\n
Who have you talked to in the past few weeks without mentioning your book? Your mailman, plumber, the janitor at your children\u2019s school, several clerks at the mall, your children\u2019s day care provider, an old school chum, the gals in your genealogy club, members of a civic committee you belong to, customers at work? Just look at all of those lost opportunities.<\/p>\n
If you\u2019d spoken up, you may have made a sale or several. Perhaps the manager of a store would like to carry your book. Someone you didn\u2019t speak to may have a connection with a newspaper reporter or radio show host. You never know\u2014that is, until you ask.<\/p>\n
Today\u2014don\u2019t delay\u2014go out (or go on the computer) and order new business cards. Yes, you might have personal business cards. That\u2019s fabulous. But now I want you to order business-size cards with the cover of your book on one side and ordering information on the other. Order 500 or 1,000 and strive to hand out (and leave in strategic places) at least 250 of them by September 1\u2014more if you\u2019ve reserved a booth at a local flea market or book festival.<\/p>\n
You\u2019ll find many more book promotion ideas in my book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author<\/em>. This book is available at amazon.com in print and Kindle as well as at most other online and downtown bookstores. You can learn more about it and order it here, as well: http:\/\/www.matilijapress.com<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":" Have you taken advantage of bookselling opportunities this summer? Do you recognize when an opportunity comes up and do you follow through with a sales pitch? Or are you oblivious to the bookselling openings that occur throughout your day? Let me ask you this: Is there a sample chapter or two packaged with your amazing […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t