I hope you found yesterday\u2019s post helpful and will follow the suggestions outlined for your next book event\u2014whether it is a signing, speaking engagement or other bookselling opportunity. Today, we\u2019re going to talk about some of the things you can do at the event to sell more books. But first, I want to let you know about a new FREEBIE I have ready for you to download at my website.<\/p>\n
50 Ways to Promote Your Ebook<\/strong><\/em> is available FREE at So, how can an author sell more books at an event? Here are a few ideas:<\/p>\n \u2022\tGive, give, give. Whether you are speaking, offering a demonstration or simply signing books or manning a booth, give guests benefit of your knowledge on the subject of your nonfiction book. If your book is fiction, bring one or more of your characters alive in your presentation. Make the story irresistible in your spiel, describe the setting with all of the detail and flair you used in writing the story. Make audience members want to know more. Help them to realize the value in your offerings.<\/p>\n \u2022\tPut your book into the hands of potential customers as you\u2019re talking to them. It is harder to say \u201cno\u201d to a good book with a beautiful cover once you\u2019ve held it.<\/p>\n \u2022\tProvide great-looking handouts\u2014bookmarks, postcards, etc. I once saw an author hand out tiny representations of her novel. These simply looked like mini versions of her book cover. Sweet and charming. And, I might add, very popular with guests\u2014something more than we\u2019re used to getting.<\/p>\n \u2022\tOffer a discount on your book and\/or something free for the duration of this particular event.<\/p>\n \u2022\tMake sure that your potential customers have many options for purchasing the book\u2014using a credit card, cash, check, of course. But also include a QR code on your brochures or business card so folks can access your website and order your book on the spot using their SmartPhones or iPads.<\/p>\n \u2022\tTreat each person who comes up to speak to you as if they are the only one in the room. Give him or her your undivided attention. Respond to their questions. Listen to their stories. If he or she expresses an issue related to your story or nonfiction book, explain how your book might address it in a positive way.<\/p>\n \u2022\tAsk for the sale. No kidding, sometimes that\u2019s all it takes to get a potential customer to move off dead center. Say, \u201cHow many copies would you like today?\u201d or \u201cMay I wrap it for you?\u201d or simply, \u201cPlease buy my book.\u201d<\/p>\n \u2022\tStay upbeat, even if sales are down. Avoid going into an event with expectations other than to give all you can. If you count on a certain number of books sold, for example, you may be disappointed. It\u2019s difficult to hide disappointment and a negative attitude can turn off potential customers. <\/p>\n \u2022\tSpeaking of attitude (or mindset), if you concentrate more on what you have to give instead of what you might get, you will have a more successful event.<\/p>\n \u2022\tCollect names and email addresses at book events and follow up with guests when you get home. You might offer a free report or chapter for download at your site, an invitation to subscribe to your enewsletter, or simply a reminder to order a copy of your book while it is still at a reduced price.<\/p>\n You can\u2019t force anyone to buy your book. And you shouldn\u2019t try to shame them into it or use manipulation. But you can demonstrate your knowledge and expertise in the subject of your book or your unique and interesting approach to storytelling. You can charm potential customers and you can offer every incentive to buy. Some people will buy on the spot. Some will buy later from Amazon or when they see it again at the bookstore, perhaps. Others will never get around to it. That\u2019s just the way it is.<\/p>\n For many, many more ideas for bookselling, order my book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author<\/em>. It\u2019s at amazon.com and most other online and downtown bookstores. Also here: http:\/\/www.matilijapress.com<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":" I hope you found yesterday\u2019s post helpful and will follow the suggestions outlined for your next book event\u2014whether it is a signing, speaking engagement or other bookselling opportunity. Today, we\u2019re going to talk about some of the things you can do at the event to sell more books. But first, I want to let you […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
\n http:\/\/www.patriciafry.com<\/a>
\nGet your FREE copy today!<\/p>\n