Have you had a disappointing book signing? Here are some ideas that will result in a more successful event:<\/p>\n
\u2022\tArrange for a signing at an interesting venue related to the theme of your book\u2014plant nursery, small airport, charming gift shop, real estate office, winery, grand opening of a craft shop, beauty shop or car dealership\u2026 you get the idea. One author I know held a book launch party for her children\u2019s book on kindness to animals at a pet spa. I\u2019ve signed books at an outdoor bookstore. I\u2019ve known others to do book signings at a children\u2019s store, cupcake bakery, coffee house, restaurant, craft shop and zoo. <\/p>\n
\u2022\tUse your email list to promote the book signing. Contact everyone you know in your geographic area and personally invite them to your signing. Send the initial invitation 10 days to two weeks prior and then follow-up a week in advance. I would then make phone calls three to four days ahead of the signing.<\/p>\n
\u2022\tPromise something special: a gift to all (or the first 10) who arrive; a demonstration related to the theme of your book\u2014how to frost and decorate cupcakes, how to prune a rose bush, how to write a Haiku or how to make wine, for example. If you have connections\u2014and all authors should make important connections\u2014entice a Hollywood celebrity or a celebrity in your field or genre to attend the event.<\/p>\n
\u2022\tMake sure the event is announced in all local newspapers and at your social media pages.<\/p>\n
\u2022\tCreate posters to post in strategic places\u2014most prominently at the venue at least a week prior to the event. If your book features an animal theme\u2014a therapy dog or a cat who solves crimes, for example\u2014hang posters (with permission) at all veterinarian\u2019s offices, pet stores, animal shelters, wild life preserve offices, groomers and so forth. Use your imagination. Don\u2019t forget to hang them at local bookstores and libraries, as well.<\/p>\n
\u2022\tHand out fliers. If the signing will be held at a retail business, ask the manager to insert a flier with each purchase during the week prior to the event.<\/p>\n
\u2022\tVisit corporations and other businesses and invite employees to attend your signing. You might get permission to visit the lunch room and talk to employees about your book. Handout discount coupons to employees for the purchase of your book if they attend the signing. <\/p>\n
\u2022\tAttend other signings and schmooze with authors at book festivals and flea markets. Meet and offer support to other authors and they will be more likely to support your events. This should go without saying\u2014but start this practice even before you are ready to do your own signings.<\/p>\n
\u2022\tJoin up. I suggest that writers join writers groups and participate. Since most writers are readers, too, make sure you promote your event assertively to your fellow members. In fact, members of clubs and organizations not related to writing would probably be interested in attending your book signing even if it is out of curiosity. Group meetings are excellent places to generate excitement and commitment for your upcoming signing. Dress in attire appropriate to the theme or topic of your book and share something from the book, a plate of cupcakes, a recipe, your steamiest chapter, homemade burn ointment, a newspaper article on the original crime you\u2019ve written about, etc.<\/p>\n
Whether you are signing a mystery novel, adventure series, romance, your memoir, a how-to, self-help, historical, true crime or informational book and whether it is an ebook or a print book, use these suggestions and you will have a more successful book signing.<\/p>\n
Tomorrow, we\u2019ll talk about how to conduct yourself and sell more books at the event.<\/p>\n
I notice that the rankings for my latest two books go up on weekends and they go even higher on holiday weeks. This would be a good week for you to purchase them. They include a whole lot of information, resources, ideas, techniques, tips and good solid advice for the new and struggling author. If you get something out of this blog, you will LOVE these books.<\/p>\n
Read Publish Your Book, Proven Strategies and Resources for the Enterprising Author<\/em> and you will have a much greater understanding of the publishing industry. This understanding and the knowledge you will glean from this book will go a very long way toward helping you have a more successful publishing experience.<\/p>\n Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author <\/em>will give you a huge step up in the extremely competitive bookselling arena. <\/p>\n Order both\u2014they\u2019re bundled at Amazon.com. Also available at the author\u2019s website and most other online and downtown bookstores. Have you had a disappointing book signing? Here are some ideas that will result in a more successful event: \u2022 Arrange for a signing at an interesting venue related to the theme of your book\u2014plant nursery, small airport, charming gift shop, real estate office, winery, grand opening of a craft shop, beauty shop or car […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,22],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
\n http:\/\/www.matilijapress.com<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"