Before I continue with today\u00e2\u20ac\u2122s theme, I\u00e2\u20ac\u2122d like to report that the venue for the Spring Book Show and Conference in Atlanta will be moving. The Georgia World Congress Center will be closed through March in order to repair the damage caused by Friday night\u00e2\u20ac\u2122s tornado and they have cancelled all events. The Spring Book Show and Conference organizers are scrambling to find another venue. I will report on their decision as soon as I know what it is. <\/p>\n
Here\u00e2\u20ac\u2122s part two of my piece on avoiding mistakes that hamper future book sales. Herein, I share with you things you can do to enhance your book sales even as you are in the process of writing your book. In fact, if you don\u00e2\u20ac\u2122t consider the concepts I\u00e2\u20ac\u2122ve outlined in Part One and Part Two (blog entries for March 17 and 18, 2008), you, too, might be disappointed in your eventual book sales.<\/p>\n
5: The author has unrealistic expectations<\/strong>. Many first-time authors (we\u00e2\u20ac\u2122ve all been there) expect to sell their books by the truckloads through mega bookstores. They believe that any good book will be eagerly welcomed by bookstore owners and managers. The reality is that few people outside of traditional royalty publishers with track records can get new books into bookstores. And space on bookstore shelves does not guarantee sales. In fact, books that are not selling will be returned\u00e2\u20ac\u201dsometimes within the first six months.<\/p>\n Remedy<\/strong>: Study the publishing industry well before you start writing your book. Enter into the field of publishing with an understanding of the industry, your options, the possible consequences of your choices AND your responsibilities as a published author. Study the world of book promotion. Don\u00e2\u20ac\u2122t expect that your book will sell well just because it exists. Understand that it is going to take a lot of work and time to get your book noticed among the thousands of others. <\/p>\n 6: The author plans to give promotion just a lick and a promise<\/strong>. I\u00e2\u20ac\u2122ve seen it often: An author brings out a book, notifies her local newspaper, sets up a website, visits a few independent bookstores, attends a book festival and then goes back to her previous lifestyle. She realizes a brief flurry of book sales and then they stop. She doesn\u00e2\u20ac\u2122t know why.<\/p>\n Remedy<\/strong>: Book promotion is ongoing. It should start before you write the book and continue for as long as you want to sell books. Your book will sell only for as long as you are willing to promote it. <\/p>\n 7: The author gives up<\/strong>. I can\u00e2\u20ac\u2122t tell you how often I hear this, \u00e2\u20ac\u0153I can\u00e2\u20ac\u2122t sell my book, so what\u00e2\u20ac\u2122s the use?\u00e2\u20ac\u009d You won\u00e2\u20ac\u2122t achieve the level of success you desire if you quit. <\/p>\n Remedy<\/strong>: Adopt a never-give-up attitude. Adapt the same measure of persistence, stick-to-itiveness and patience it took to complete your book project and either land a publisher or produce the book yourself. <\/p>\n 8: The author grows weary of the book promotion proces<\/strong>s. Sure you\u00e2\u20ac\u2122re going to suffer burnout. Promoting a book is a long, hard process. <\/p>\n Remedy<\/strong>: Tap into your sense of creativity in order to spark book sales and your interest in marketing. Try new, exciting ways to boost sales. Plan a trip and take your book along. Visit bookstores and negotiate consignment deals. Rent a booth at a book festival. Give a performance featuring your book and invite the entire community. With the help of a publicist or marketing genius, launch a mail order campaign. <\/p>\n There\u00e2\u20ac\u2122s a lot to consider when entering the huge and competitive publishing business. And promotion is a major consideration. Whether you land a traditional royalty publisher, self-publish (establish your own publishing company) or go with a fee-based POD publishing service, it is up to the author to promote his or her book. And the time to start thinking about promotion is before you ever sit down and put pen to paper or fingers to keyboard.<\/p>\n Patricia Fry is the president of SPAWN. She is also a full-time freelance writer and the author or 28 books. Ten of her books relate to writing and publishing. If you have a book to promote or a book in the works, you must add Patricia\u00e2\u20ac\u2122s newly revised book, \u00e2\u20ac\u0153The Right Way to Write, Publish and Sell Your Book\u00e2\u20ac\u009d to your collection of reference books. If you are stuck or struggling with your project, order her NEW companion \u00e2\u20ac\u0153Author\u00e2\u20ac\u2122s Workbook\u00e2\u20ac\u009d to accompany \u00e2\u20ac\u0153The Right Way to Write, Publish and Sell Your Book.\u00e2\u20ac\u009d http:\/\/www.matilijapress.com\/rightway.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Before I continue with today\u00e2\u20ac\u2122s theme, I\u00e2\u20ac\u2122d like to report that the venue for the Spring Book Show and Conference in Atlanta will be moving. The Georgia World Congress Center will be closed through March in order to repair the damage caused by Friday night\u00e2\u20ac\u2122s tornado and they have cancelled all events. The Spring Book […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,4],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t