This is day three of my “Authorship is a Business” blog series. Today I want you to concentrate on your audience. In fact, I want you to consider your audience throughout the entire writing, publishing and book promotion process.<\/p>\n
By now you should have some understanding of how important it is that you identify your audience early on. That is, the primary target audience for your book. You\u2019ll want to know, what books do they read and why? What periodicals (magazines, enewsletters, etc.) do they read? Where do they buy books? What enticements cause them to buy certain books? Where do they congregate?<\/p>\n
This information is valuable when it comes to promoting your book. But it is also important to keep your readers in mind while you\u2019re writing the book so that you are writing the right book for the right audience.<\/p>\n
For a how-to, self-help or informational book, be mindful that you include all of the steps needed to follow any instructions. If your writing doesn\u2019t have the clarity needed for an instructional type book, get help with this. If you\u2019re not sure, ask others to read the book and point out any confusing passages. <\/p>\n
Some books are more difficult to organize than others\u2014history and reference books, for example. Some people have trouble organizing their memoirs. It may take a few false starts before the sections of the book fall into place. When organization is crucial, study similar books to find out what works and what doesn\u2019t for your particular audience. Consider, are you writing or compiling this book for history buffs, tourists to your hometown, residents who are interested in the history or genealogists? Let your primary audience determine your book\u2019s focus.<\/p>\n
Keep your audience in mind as you write your novel so that the end result is coherent, consistent easy to follow and, possibly, fun to read. Stay in your own little world\u2014write what you want without consideration for your readers\u2014and you may end up with a book that is rejected by your audience. One way to make sure you are staying on track is to think about your readers as you write. This should keep you from using obscure words, writing cumbersome sentences, assuming that the reader knows your intention without an explanation, inconsistency in your story and so forth. And don\u2019t forget to consider the entertainment value of your story. <\/p>\n
Write what you want, the way you want to write it, never giving a thought to your audience and you could end up with a book that only you love.<\/strong><\/p>\n Many new authors don\u2019t give their audience much thought until they have a book to sell. They go through the writing process alone, publish the book quickly and then put it up for sale. It isn\u2019t until much later that an author might realize his scattershot method of promotion isn\u2019t working. He isn\u2019t reaching his true audience because he hasn\u2019t even defined them. Perhaps she wrote a straight memoir not knowing that a how-to aspect might have made it more appealing to a wider audience. Maybe he wrote a book for a particular audience\u2014a bulldozer book (one designed to change minds). And his intended audience isn\u2019t interested. <\/p>\n If you are just starting the process of writing a book, identify your audience early on. Don\u2019t assume an audience\u2014get out there and do a serious study to discover what segment of the population is truly interested in your topic or genre. <\/p>\n If you have published a book and it isn\u2019t doing well in the marketplace, consider that maybe you are marketing to the wrong audience. Perhaps I can help. Order my ebook, The Author\u2019s Repair Kit, Heal Your Publishing Mistakes and Breathe New Life Into Your Book<\/em>. http:\/\/www.matilijapress.com\/author_repairkit.html<\/a> <\/p>\n Tune in tomorrow and learn more about how to study the publishing industry\u2014an absolute must for any serious author who hopes to sell more than a dozen or so books.<\/p>\n","protected":false},"excerpt":{"rendered":" This is day three of my “Authorship is a Business” blog series. Today I want you to concentrate on your audience. In fact, I want you to consider your audience throughout the entire writing, publishing and book promotion process. By now you should have some understanding of how important it is that you identify your […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,3],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t