Opportunities come in all shapes, sizes and flavors. If you have a book to promote, you must learn to recognize opportunities when you see them. And then you must know which ones to act on and when.<\/p>\n
It seems that when you decide to turn writer, you must also hone your social, networking, marketing, Internet, organizational, public speaking and psychic skills. Why? <\/p>\n
\u2022\tBookselling opportunities are often revealed when you network socially as well as in business situations.<\/p>\n
\u2022\tWithout an inkling about marketing and promotion, you won\u2019t even recognize opportunities, let alone know how to act on them.<\/p>\n
\u2022\tThe Internet has much of the information and resources you need in order to publish and market your book. You must use it to learn, reinforce your skills and to research individuals and companies before getting involved.<\/p>\n
\u2022\tOrganizational skills are a must for any busy author and if you are an author and you are not wildly busy, you are doing something wrong. I\u2019d bet, for example, that you aren\u2019t selling many books.<\/p>\n
\u2022\tI believe strongly that personality sells books. It follows that, as an author, you should be out there meeting your public in person, of course, but also via your website, blog, newsletters, articles, etc. Every author should be prepared to speak one-on-one as well as to a group of his or her readers.<\/p>\n
\u2022\tAnd we need to use our intuition in order to make the right choices when presented with opportunities. Not all of them will move us forward along our path to success. I can tell you, however, that I\u2019d rather you say \u201cyes\u201d to an opportunity that doesn\u2019t take you very far than to decline and reject every opportunity that appears on your radar.<\/p>\n
What skills have you honed since deciding to write a book or since publishing one? Are you pursuing new skill challenges? Are you remembering to use the Internet to research companies and individuals before becoming involved? Do you use research skills to keep your finger on the pulse of the publishing industry as well as the genre or topic of your book? Are you out there meeting people and learning from them? How often do you use your intuition? Or do you consider it logic? Perhaps one person\u2019s logic is another person\u2019s intuition. <\/p>\n
I would like to hear from newer authors on this topic. I think it would make an interesting article. Here\u2019s your chance to be featured in an article (or, perhaps, a book). It\u2019s an opportunity to get exposure as an author and exposure for your book. <\/p>\n
I have been writing for publication and publishing books for so long it is part of my DNA. I grew up automatically honing these skills, so it\u2019s difficult for me to isolate which ones I\u2019ve leaned on more than others. I guess for me and my long-standing colleagues, technology has been our biggest challenge. For me, after 20 years of running my writing\/publishing businesses the old-fashioned way, I had to learn a whole new way of operating. This required a major shift in the entire operation of my businesses\u2014how I approached my projects and contacted and related to people; having access to greater opportunities due to wider exposure; everything happening momentarily rather than taking days or weeks to accomplish; a new skill base and way different marketing techniques. It has been an interesting ride. <\/p>\n
If you\u2019d like to learn about publishing from professionals in the industry\u2014those who have the experience\u2014order my latest book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author<\/em>. It\u2019s at Amazon.com and other online and downtown bookstores. You can order it at my website, as well. http:\/\/www.matilijapress.com<\/a> <\/p>\n I pour knowledge from my nearly forty years writing and publishing experience into this book and I\u2019ve included advice and anecdotes from around 24 additional authors and publishing professionals. I designed it to be a one-stop shop for authors at any stage of their projects.<\/p>\n","protected":false},"excerpt":{"rendered":" Opportunities come in all shapes, sizes and flavors. If you have a book to promote, you must learn to recognize opportunities when you see them. And then you must know which ones to act on and when. It seems that when you decide to turn writer, you must also hone your social, networking, marketing, Internet, […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,5],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t