What can you expect from your bookselling activities? Do you have expectations? How often are your expectations actually met? When your expectations aren\u2019t met, what do you do next\u2014give up on that book promotion activity or try it again using different tactics? How\u2019s it working for you?<\/p>\n
Some authors decide which book promotion activities to pursue and which not to pursue based on what others say. For example, someone from your writers group says, \u201cYou can\u2019t sell books at book signings, so don\u2019t even bother.\u201d Before buying into that statement, find out how many signings he has done, where, for what type of book, with what sort of advertising\/promotion, etc. <\/p>\n
Not only will this information help you to determine whether this author\u2019s experience has true bearing on the event you might have planned, it might give you some ideas about what to and what not to do when organizing your signings. <\/p>\n
Rather than a \u201csigning,\u201d why not throw a party, for example? The more members of your audience that you can attract, certainly the more books you will sell. So think about creating an event that would attract them or plan it where you know they will congregate\u2014a motorcycle rally, a dog\/horse show, the botanical gardens on opening day, a wine-tasting event, or the grand opening of a sporting goods store, cupcake bakery, children\u2019s bookstore, etc.<\/p>\n
Now that you have a published book to promote, are you using all of the skills you used while writing it\u2014creativity, tenacity, discipline, determination PLUS all the marketing skills you can muster? You\u2019re going to need all of your skills and abilities in order to successfully promote and sell copies of your book. <\/p>\n
While book promotion is not an exact science, there are things you can (and should) consider that will make the experience more successful:<\/p>\n
\u2022\tThink outside the box. Try something new and different. Put a new twist on some of the traditional bookselling ideas. As the industry and technology changes, so do readers\u2019 buying and reading habits. <\/p>\n
\u2022\tConsider your readers rather than your comfort zone. Hone the skills you need to put your book before your audience, in the way they will accept it. Go where they are or learn what it takes to attract them to your bookselling events.<\/p>\n
\u2022\tVisit the websites of authors with similar books and find out how they are marketing their books. Snoop at their media pages, activities\/appearances page and their blog site. <\/p>\n
\u2022\tBe willing to get involved with online marketing as well as in person.<\/p>\n
For specific ideas and help devising a book marketing plan, order your copy of Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author <\/em>at amazon.com or http:\/\/www.matilijapress.com<\/a> What can you expect from your bookselling activities? Do you have expectations? How often are your expectations actually met? When your expectations aren\u2019t met, what do you do next\u2014give up on that book promotion activity or try it again using different tactics? How\u2019s it working for you? Some authors decide which book promotion activities to […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
\nAlso available in bookstores downtown. <\/p>\n","protected":false},"excerpt":{"rendered":"