{"id":1803,"date":"2012-03-21T03:48:42","date_gmt":"2012-03-21T11:48:42","guid":{"rendered":"http:\/\/www.matilijapress.com\/publishingblog\/?p=1803"},"modified":"2012-03-21T03:48:42","modified_gmt":"2012-03-21T11:48:42","slug":"how-to-reach-your-readers","status":"publish","type":"post","link":"https:\/\/www.matilijapress.com\/publishingblog\/?p=1803","title":{"rendered":"How to Reach Your Readers"},"content":{"rendered":"<p>Publishing is a business and your book is a product. In order to put your book into the hands of readers, you must stop dreaming and start thinking like a businesswo\/man. You\u2019ve heard people say, \u201cThink before you speak.\u201d Or \u201cThink before you act.\u201d Well, an author must think before s\/he publishes. And your thoughts really should reach beyond the bookstore. <\/p>\n<p>Try this exercise: Can you come up with five (5) ways to reach your target audience outside of the traditional bookstore? I\u2019d love to hear your promotional ideas. Send them to me here. <\/p>\n<p>Here are five of my ideas for promoting my writing\/publishing-related books:<\/p>\n<p>1: Write articles for writing-related magazines and newsletters. You could write articles for magazines and newsletters that your particular audience reads\u2014regional publications or religious\/spiritual, parenting, business, art, sports, health or travel magazines, for example. It\u2019s a great way to let your audience know about your book and to dazzle them with your expertise.<\/p>\n<p>2: Participate in writing\/publishing online forums and groups. This is a good way to meet up with the movers and shakers in your field or genre and to keep abreast of trends.<\/p>\n<p>3:  Solicit book reviews and interviews in magazines and newsletters and blogs for freelance writers and authors. There are reviewers and blogs on every topic.<\/p>\n<p>4: Seek out book festivals and writers conferences and offer to give workshops. You can sell practically any type of book at a book festival and there are conferences on every subject imaginable. Members of your audience attend conferences to learn from experts like you. Contact the conference leaders and get speaking gigs.<\/p>\n<p>5:  Keep adding to and improving my website so it continues to attract my target audience. I just sent my webmaster a list of changes to make at my website. I call it my spring cleaning.<\/p>\n<p>If you need more book promotion ideas, help writing a query letter or book proposal, information about finding and working with a publisher, steps to self-publishing, hints for better writing, distribution and shipping info, resources or other information related to authorship, purchase my latest book, <em>Publish Your Book, Proven Strategies and Resources for the Enterprising Author.<\/em> Also read <em>Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author<\/em> <a href=http:\/\/www.matilijapress.com> http:\/\/www.matilijapress.com<\/a> <\/p>\n<p>There is a new five-star review at this book\u2019s Amazon page. Check it out!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publishing is a business and your book is a product. In order to put your book into the hands of readers, you must stop dreaming and start thinking like a businesswo\/man. You\u2019ve heard people say, \u201cThink before you speak.\u201d Or \u201cThink before you act.\u201d Well, an author must think before s\/he publishes. And your thoughts [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Publishing is a business and your book is a product. In order to put your book into the hands of readers, you must stop dreaming and start thinking like a businesswo\/man. You\u2019ve heard people say, \u201cThink before you speak.\u201d Or \u201cThink before you act.\u201d Well, an author must think before s\/he publishes. And your thoughts\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Patricia\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.matilijapress.com\/publishingblog\/?p=1803\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Writing and Publishing News - from\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Reach Your Readers - Writing and Publishing News\" \/>\n\t\t<meta property=\"og:description\" content=\"Publishing is a business and your book is a product. In order to put your book into the hands of readers, you must stop dreaming and start thinking like a businesswo\/man. You\u2019ve heard people say, \u201cThink before you speak.\u201d Or \u201cThink before you act.\u201d Well, an author must think before s\/he publishes. 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