{"id":1799,"date":"2012-03-19T02:48:06","date_gmt":"2012-03-19T10:48:06","guid":{"rendered":"http:\/\/www.matilijapress.com\/publishingblog\/?p=1799"},"modified":"2012-03-19T02:48:06","modified_gmt":"2012-03-19T10:48:06","slug":"what%e2%80%99s-in-your-subject-line","status":"publish","type":"post","link":"https:\/\/www.matilijapress.com\/publishingblog\/?p=1799","title":{"rendered":"What\u2019s in Your Subject Line?"},"content":{"rendered":"<p>Email is an odd phenomenon. No one who is over the age of 17 grew up with it. Many of us are still learning the ins and outs and idiosyncrasies of our email programs. While I receive and send a couple of hundred emails every day, I still don\u2019t know all of the intricate aspects of my system. But I am learning more about how to handle incoming and outgoing email messages so that only the important ones are received and read and fewer of those are lost.<\/p>\n<p>Think about this, do you often feel rejected because your email messages are ignored? Do you envision a black hole where your outgoing email is swallowed up, never to be read by human eyes? Well, that\u2019s exactly what happens to thousands of valid email messages each year. And it\u2019s mainly because of what we put (or neglect to put) in the Subject Line.<\/p>\n<p>What\u2019s the big deal about the subject line? Right up there with the \u201cto\u201d and the \u201cfrom\u201d the subject line is the most important aspect of any email. Why? This is what causes the recipient to open it or discard it. Think about how you determine which email messages to open and which to delete. <\/p>\n<p>You will open email with information or words that are familiar to you or that relate to someone you know or something you\u2019re involved in. I typically open email from people I know and those that look as though they relate to one of my books, writing, publishing or SPAWN. If the email lands in my bulk\/spam box, it has an unfamiliar return address and the subject line reads, \u201cI\u2019m confused,\u201d \u201cWaiting to hear from you,\u201d \u201cNeed information\u201d or another generic phrase, I may delete it. Occasionally, however, I follow my intuition and open one of these messages. Often, I\u2019m glad that I did because it is from a potential client. But I wonder how many email messages I delete every year just because it doesn\u2019t appear to be legitimate.<\/p>\n<p>Folks, think before you click \u201csend.\u201d If you want your email to be read and, especially if you want a response, pay attention to what is in your subject line. Maybe you have a question about our networking organization, SPAWN (Small Publishers, Artists and Writers Network). Or you need help with your book proposal. Instead of typing, \u201cQuestion,\u201d or \u201cInteresting Proposal\u201d in the subject line, type, \u201cQuestion about SPAWN,\u201d or \u201cNeed help with my book proposal.\u201d\u009d<\/p>\n<p>Likewise, let\u2019s all pay closer attention to the email we delete. Just because it lands in our bulk\/spam email box or just because it has an unfamiliar email address, don\u2019t discard it.<br \/>\nLook at the name. Read the subject line. Is it familiar? Check closely before deleting because it may just be the response you are waiting for. <\/p>\n<p>Sometimes the email you have been waiting for or have requested comes from an unfamiliar email address\u2014one different than you expected. <\/p>\n<p>We\u2019re all guilty of deleting legitimate emails. But this will occur much less often if we will type reasonable, clear messages in the subject line and if we take a little more time to review the messages in our email and spam mail boxes. <\/p>\n<p><a href=http:\/\/www.matilijapress.com> http:\/\/www.matilijapress.com<\/a><br \/>\n<a href=http:\/\/www.patriciafry.com> http:\/\/www.patriciafry.com<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email is an odd phenomenon. No one who is over the age of 17 grew up with it. Many of us are still learning the ins and outs and idiosyncrasies of our email programs. While I receive and send a couple of hundred emails every day, I still don\u2019t know all of the intricate aspects [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Email is an odd phenomenon. No one who is over the age of 17 grew up with it. Many of us are still learning the ins and outs and idiosyncrasies of our email programs. While I receive and send a couple of hundred emails every day, I still don\u2019t know all of the intricate aspects\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Patricia\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.matilijapress.com\/publishingblog\/?p=1799\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Writing and Publishing News - from\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"What\u2019s in Your Subject Line? - Writing and Publishing News\" \/>\n\t\t<meta property=\"og:description\" content=\"Email is an odd phenomenon. No one who is over the age of 17 grew up with it. Many of us are still learning the ins and outs and idiosyncrasies of our email programs. 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