Yesterday we talked about why it is important to check out your book\u2019s competition before producing your book. One reason is to make sure you are writing\/producing the right book for the right audience. But it will also help you with your book\u2019s marketing plan.<\/p>\n
Find out what methods other authors with books like yours are using to market their books. How?<\/p>\n
Do an Internet search for each competing title and visit the authors\u2019 websites. You will discover:<\/p>\n
\u2022\tWho is reviewing these books. What sort of publications are reviews appearing in?
\n\u2022\tWhere is the author speaking? Remember his audience is your audience.
\n\u2022\tWho is blogging about these other books and interviewing the authors?
\n\u2022\tDo these authors have an active blog? What types of material do they post?
\n\u2022\tWhere are these books for sale?
\n\u2022\tWho else is talking about these books? Organization leaders, experts in this field, etc?
\n\u2022\tAre there any book signings being held? Where\u2014what are the results?
\n\u2022\tAre the authors submitting articles or stories related to the topic or theme of their books? Where are they appearing and what angles are they using?
\n\u2022\tAre these authors conducting workshops on their own\u2014through conferences? Where? On what specific topics?<\/p>\n
Use what you learn about your competition in order to help design your own marketing plan. If another author is getting speaking gigs throughout his local school district, look into doing something similar in your community. If he seems to be selling a lot of books through workshops in his state, consider setting up workshops on this topic in your region. Perhaps she has an extremely active blogsite, she was interviewed on a prestigious blog talk radio station and she has been writing regularly for a trade\/industry magazine. Could you arrange to promote your book using these tactics?<\/p>\n
You certainly could and you should. Use your competitors as a gauge to find out if your book truly is a good idea before producing it. Then tap into the bookselling habits of those authors whose books are doing well in the marketplace to learn how to market your book more effectively.<\/p>\n
I\u2019ve seen authors neglect these steps in the process of writing and producing books. They just focus on their idea without bothering to research the market. While some of them luck out and do well, most never do figure out what went wrong\u2014why their books didn\u2019t hit the big time.<\/p>\n
For a complete education on writing, publishing and promoting your book, read my new book, >Publish Your Book, Proven Strategies and Resources for the Enterprising Author<\/em>. It\u2019s at amazon.com (check out the reviews coming in for this book\u2014all 5-star reviews, so far). <\/p>\n http:\/\/www.matilijapress.com<\/a> Yesterday we talked about why it is important to check out your book\u2019s competition before producing your book. One reason is to make sure you are writing\/producing the right book for the right audience. But it will also help you with your book\u2019s marketing plan. Find out what methods other authors with books like yours […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
\n http:\/\/www.patriciafry.com<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"