Imagine this, you\u00e2\u20ac\u2122re finally holding your published book in your hands. What a joyful day. Next comes the hard part\u00e2\u20ac\u201dgetting word out to the right audience about your useful, informative and\/or entertaining book. And this is no easy task.<\/p>\n
Think of it, you have really accomplished a lot, lately. You\u00e2\u20ac\u2122ve written a book. You may have done incredible amounts of research in the process. You shopped publishers and chose one. You managed details required to design and produce a book. Now you must change hats again and start promoting it.<\/p>\n
If you wrote a book proposal, you know who your audience is. You know where they are. You know that they need or desire your book. So how do you convince them of this? How do you approach your audience and what can you do to persuade them to actually step up and purchase copies of your book? It\u00e2\u20ac\u2122s no easy task in today\u00e2\u20ac\u2122s competitive bookselling market.<\/p>\n
The first thing you must do is get exposure for your book. Show it, flaunt it, flash it; make sure that it is everywhere. But then you have to sell it. How do you turn a potential customer into a customer?<\/p>\n
Think benefits instead of features. Address emotions instead of intellect. Consumers want to know, \u00e2\u20ac\u0153What\u00e2\u20ac\u2122s in it for me?\u00e2\u20ac\u009d \u00e2\u20ac\u0153How will this book benefit me?\u00e2\u20ac\u009d \u00e2\u20ac\u0153What will I get out of it?\u00e2\u20ac\u009d <\/p>\n
Instead of telling potential customers that the book has 20 chapters, it was professionally edited and it features exercises at the end of each chapter, say, \u00e2\u20ac\u0153This book shows you how to unlock the door to a more stress-free life.\u00e2\u20ac\u009d Rather than saying, \u00e2\u20ac\u0153This book is hardcover and tells the story of Goldilocks all grown up,\u00e2\u20ac\u009d try, \u00e2\u20ac\u0153This story will make you laugh, cry and fall in love with the three bears all over again.\u00e2\u20ac\u009d<\/p>\n
Book marketing and promotion are not natural byproducts of writing or even publishing a book. It takes understanding and knowledge of a different kind. In order to sell your book you must understand the mechanics of marketing and the psychology of salesmanship. After reading my book, The Right Way to Write, Publish and Sell Your Book<\/em>, which is designed to prepare you for the writing, publishing and book promotion road, I suggest reading Marilyn Ross\u00e2\u20ac\u2122s, Jump Start Your Book Sales <\/em>and Debbie Allen\u00e2\u20ac\u2122s Confessions of Shameless Self-Promoters<\/em>. http:\/\/www.matilijapress.com\/rightway.html<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":" Imagine this, you\u00e2\u20ac\u2122re finally holding your published book in your hands. What a joyful day. Next comes the hard part\u00e2\u20ac\u201dgetting word out to the right audience about your useful, informative and\/or entertaining book. And this is no easy task. Think of it, you have really accomplished a lot, lately. You\u00e2\u20ac\u2122ve written a book. You may […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t