{"id":1598,"date":"2011-12-16T06:53:29","date_gmt":"2011-12-16T14:53:29","guid":{"rendered":"http:\/\/www.matilijapress.com\/publishingblog\/?p=1598"},"modified":"2011-12-16T06:53:29","modified_gmt":"2011-12-16T14:53:29","slug":"enhance-your-book-marketing-skills-2","status":"publish","type":"post","link":"https:\/\/www.matilijapress.com\/publishingblog\/?p=1598","title":{"rendered":"Enhance Your Book Marketing Skills"},"content":{"rendered":"

Excerpted from Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author<\/em>. http:\/\/www.matilijapress.com\/PromoteYourBook.html<\/a> <\/p>\n

Most authors approach book promotion with more hope than skills\u2014more dreams than savvy. Universally, marketing is not the author\u2019s strong suit. That\u2019s why I compiled these 250- plus low and no cost promotional ideas. The following tips should greatly enhance your ability to apply numbers of them to your current and future book projects. <\/p>\n

Join Trade\/Genre Organizations <\/strong>
\nSo now you are an expert in your field or genre. The last thing you want to do is shut out other experts or those from whom you can learn.<\/p>\n

Join clubs and organizations related to the genre or subject\/theme of your book. You\u2019ll learn new stuff, gain new perspectives, meet people you can interview or quote, obtain leads for speaking engagements and more. Plus, this affiliation will add to your credibility in this field or genre.<\/p>\n

Study Trends in Your Field or Genre<\/strong>
\nIt is important that you know what\u2019s going on within your field or genre so that, when you are interviewed about your book, or you\u2019re fielding questions while speaking, your responses are up-to-date and reliable. <\/p>\n

Once you\u2019ve produced a book on a certain topic, you become known as an expert. Don\u2019t disappoint your readers and other followers. Keep abreast of new concepts in your area of expertise. You can\u2019t expect to write a book that is the \u201clast word\u201d on pets, publishing, quilting, cooking, parenting, health and fitness or even raising goats. In this fast-paced world, within every topic\/genre there are changes, new developments, innovative products and original concepts. <\/p>\n

Perhaps your book covers artwork in public buildings within your city or state. What could change about this topic? Art is stolen or damaged in natural disasters or it is replaced. New facts sometimes come to light on various pieces of art. It\u2019s important for you to keep up on these occurrences and facts and share them with your audience. In fact, that\u2019s the beauty of a blog or a newsletter.<\/p>\n

I speak and write about publishing. And we all know how dramatically the publishing industry has changed within the last decade and, by the way, continues to change. There is something new to report about the industry, the key players, the playing field, individual companies and authors and so forth practically daily. And it is important that I keep up on what is transpiring. I urge you to do the same within your field or genre.<\/p>\n

Continue Reading about Book Promotion<\/strong>
\nNever stop studying the complex subject of book promotion. Subscribe to Fran Silverman\u2019s Book Promotion Newsletter<\/em>. I also recommend Publishing Basics Newsletter<\/em> and the SPAWN Market Update<\/em> (for SPAWN members only). IBPA and SPAN also have informative newsletters for members. <\/p>\n

Join Publishing Organizations and Clubs<\/strong>
\nTo learn more about what\u2019s going on in the publishing industry, join trade, professional and networking organizations such as IBPA (Independent Book Publishers Association), SPAN (Small Publishers, Association of North America) and SPAWN (Small Publishers, Artists and Writers Network).<\/p>\n

There are also many regional publishing organizations and writers\u2019 groups. The folks at IBPA have affiliated with many regional organizations. Check with them to find one in your area. I occasionally list regional organizations in the SPAWN Market Update<\/em> (posted monthly in the member area of the SPAWN website). So check with me\u2014I might be able to help you find one. Also do a Google search to find a writers\u2019 group or publishing organization near you.
\nAs a hopeful author and especially as a published author, you should be participating in organizations for authors and publishers. Here is where you\u2019ll learn the business. You\u2019ll be privy to trends, you\u2019ll be exposed to book promotion ideas and resources and you\u2019ll probably be able to network with other authors. <\/p>\n

While there are regional publishing organizations that meet face-to-face, the major publishing organizations are online.
\n http:\/\/www.spawn.org<\/a>
\n http:\/\/www.ibpa-online.org<\/a>
\n http:\/\/www.spannet.org<\/a> <\/p>\n

Do a Google search using keywords, \u201cpublishing organization\u201d or \u201cauthor group\u201d + your city, county or state. For example: \u201cAuthor group Nashville,\u201d or \u201cpublishing organization Los Angeles.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Excerpted from Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. http:\/\/www.matilijapress.com\/PromoteYourBook.html Most authors approach book promotion with more hope than skills\u2014more dreams than savvy. Universally, marketing is not the author\u2019s strong suit. That\u2019s why I compiled these 250- plus low and no cost promotional ideas. The following tips should […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t