As authors, we should consciously shake up our comfort zone more than occasionally. When you come out with a new book, you might pour a lot of energy and time into a variety of promotional activities. If you were enterprising and diligent in developing a marketing plan before your book came out, no doubt you\u2019ve been quite busy promoting it. You\u2019ve probably had to stretch some in order to pursue some of the activities in your plan. <\/p>\n
But if you\u2019re like most authors, you have become relaxed in your promotional routine and rarely step outside of your comfort zone to promote your book, anymore. Because of this, your book sales have probably leveled off (or declined) since it first came out. You may wonder, is this what you can expect for evermore? Not necessarily. A leveling off or decline in sales means that you need to do more to get necessary exposure that leads to sales.<\/p>\n
If you did your homework and produced a viable product\u2014a book that is actually wanted\/needed by a large segment of people or a solid niche group\u2014then you should be able to keep sales figures up. But this won\u2019t happen if you stop reaching out to your audience\u2014if you slack off on your promotional efforts.<\/p>\n
You have a website, post to your blog site regularly, send out a newsletter, participate in an annual book festival, do an occasional reading and place announcements on FaceBook and Twitter a few times a month. But there is so much more that you can do.<\/p>\n
In this blog, as well as in some of my books and articles, I offer book promotion ideas. I explain the reason why you must keep promoting. I try to help you develop a mindset so you will understand the necessity of continuous book promotion. And my most valuable resource to date is my latest book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author<\/strong><\/em>. Do yourself a huge favor this long weekend and pursue the following:<\/p>\n \u2022\tStudy back posts here at this blog site related to book promotion.
\n\u2022\tRead some of my articles on book promotion at my website.
\n\u2022\tOrder my book today and read it from cover to cover.<\/p>\n