{"id":1517,"date":"2011-11-20T05:28:32","date_gmt":"2011-11-20T13:28:32","guid":{"rendered":"http:\/\/www.matilijapress.com\/publishingblog\/?p=1517"},"modified":"2011-11-20T05:28:32","modified_gmt":"2011-11-20T13:28:32","slug":"enhance-your-book-marketing-skills","status":"publish","type":"post","link":"https:\/\/www.matilijapress.com\/publishingblog\/?p=1517","title":{"rendered":"Enhance Your Book Marketing Skills"},"content":{"rendered":"

Toward the end of my book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author<\/em>, I include a chapter on \u201cHow to Enhance Your Marketing Skills.\u201d Here is an abbreviated excerpt from that chapter:<\/p>\n

1: Join trade\/genre organizations and mingle with other experts in your field or genre.<\/p>\n

2: Continue to study trends in your field or genre. Once you write a book on a topic or in a genre, you become an instant expert. Don\u2019t disappoint your readers. Continue to learn and widen your horizon on issues, trends and news related to the theme\/genre of your book.<\/p>\n

3: Never stop reading about book promotion. You can\u2019t overload on the subject of book promotion. Study everything you can get your hands on and continue to hone your marketing skills and come up with new ideas. I\u2019ve been promoting my books for around thirty years and I still learn new tricks of the trade, hear about new and innovative ideas and gain new perspectives that serve to enhance my approach to promotion. If you haven\u2019t bought a good book on book promotion in a while, maybe now is the time to treat yourself. Of course, I recommend my book, \u201cPromote Your Book.\u201d<\/p>\n

4: Join publishing organizations and clubs. Keep abreast of what\u2019s happening in the world of publishing.<\/p>\n

5: Attend publishing\/writing conferences. Many of them are geared toward the author now and include good sessions on book promotion.<\/p>\n

6: Promote, promote, promote. Never give up. Stop promoting and your book will die.<\/p>\n

7: Create a marketing plan. There are probably several promotional activities you have thought about pursuing, but haven\u2019t found the time. This is a good reason to establish a plan with reasonable goals and follow it. It will help you to make a commitment and follow-through.<\/p>\n

8: Create a hot file. I love this idea. Establish a file and every time you hear about, read about or think about a good idea for promoting your book, tuck it into that file for later reference. Don\u2019t let any of those great ideas slip past you. Tip: Take a look in the file at least once every two weeks and implement a new idea or pursue a new outlet or other source.<\/p>\n

9: Track your sales. This is not easy in this age of computer sales. But one thing you can do is include a question on your online order form that says, \u201cHow did you hear about us?\u201d You\u2019ll get some idea of which promotion is working.<\/p>\n

10: Be thankful. Whenever you get a review, your article appears in a newsletter, someone interviews you, always reciprocate with a warm \u201cThank you.\u201d<\/p>\n

And I want to thank you for your attention to this blog. This is a loosely represented excerpt from my book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author<\/strong><\/em> (Allworth Press, 2011). Order the book at Amazon, at the publisher\u2019s website or here: http:\/\/www.matilijapress.com\/PromoteYourBook.html<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

Toward the end of my book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author, I include a chapter on \u201cHow to Enhance Your Marketing Skills.\u201d Here is an abbreviated excerpt from that chapter: 1: Join trade\/genre organizations and mingle with other experts in your field or genre. 2: Continue […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t