{"id":1456,"date":"2011-10-27T05:56:49","date_gmt":"2011-10-27T13:56:49","guid":{"rendered":"http:\/\/www.matilijapress.com\/publishingblog\/?p=1456"},"modified":"2011-10-27T05:58:05","modified_gmt":"2011-10-27T13:58:05","slug":"all-about-the-author%e2%80%99s-platform","status":"publish","type":"post","link":"https:\/\/www.matilijapress.com\/publishingblog\/?p=1456","title":{"rendered":"All About the Author\u2019s Platform"},"content":{"rendered":"

I just found out that my book, Promote Your Book<\/em>, is on the Barnes and Noble Nook. AND, it has risen in rank at Amazon to a respectable spot, this morning. <\/p>\n

Do you keep an eye on the Internet to learn who\u2019s talking about your book, where it\u2019s listed for sale, where your articles are appearing, etc? Searching your name on the Internet (or the title of your book) can be like opening gifts Christmas morning. And it can be telling. If you find nothing new in your search and if your numbers at Amazon aren\u2019t changing, except to get higher and higher, perhaps you need to step up your promotional efforts.<\/p>\n

Along with my own name and books, I often check on those of my clients, as well as my colleagues. I keep an eye on what my colleagues are doing in case there\u2019s something additional I could be doing\u2014approaching a particular reviewer, interviewer or blogger, for example. I tap into what my clients are doing in case there\u2019s something more I could suggest to help them get more exposure and make more sales.<\/p>\n

Unfortunately, few of my clients have high profile images throughout the Internet. They are doing little or nothing to get noticed, thus, they are not selling books. Some of them are writing a second book\u2014why, I don\u2019t know. If they aren\u2019t interested in promoting their books, they aren\u2019t going to entice many readers for the second book. So I wonder\u2014what\u2019s the point?<\/p>\n

Some authors are waiting for a big break with a publisher. But I can tell you it won\u2019t happen if you aren\u2019t willing to build a platform and put effort toward promoting your book. Publishers certainly will pick up books that are previously published, but only if they are showing signs of success.<\/p>\n

If you are a new or struggling author, you might want to consider bumping up your chances of publishing success by signing up for my online course on how to establish and build on your platform (your connections\u2014your following\u2014your way of attracting readers). Many authors don\u2019t realize what they have going for them. They don\u2019t know how to use what they already have in order to promote themselves to publishers or to promote their books to potential customers. This course is designed to help you discover and build on your attributes and add to them. Learn more here:
\n http:\/\/www.matilijapress.com\/course_platform.htm<\/a> <\/p>\n

This might be the best $150 you\u2019ll spend all year toward the success of your novel or nonfiction book. <\/p>\n","protected":false},"excerpt":{"rendered":"

I just found out that my book, Promote Your Book, is on the Barnes and Noble Nook. AND, it has risen in rank at Amazon to a respectable spot, this morning. Do you keep an eye on the Internet to learn who\u2019s talking about your book, where it\u2019s listed for sale, where your articles are […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,5],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t