http:\/\/www.matilijapress.com\/articles\/artist-promotion.htm<\/a>). One thing I suggest is to contact publishers and let them know that you are available to do illustrations and other artwork for their projects. <\/p>\nToday, I received such an email from cartoonist, Joe Kohl. He did a good job of introducing himself and his work. He gave plenty of links to samples of his work and contact information in case a publisher wants to email or call. Good job Joe. While I don\u00e2\u20ac\u2122t have need of a cartoonist right now, I will pass along your information to others who do in the future.<\/p>\n
Now, back to our topic: Benefits. Many authors, when they write a press release, focus on features instead of benefits. When they talk to potential customers, they tend to speak of what the book contains rather than how it can actually affect or help the reader. What is the difference between benefits and features? <\/p>\n
First, I\u00e2\u20ac\u2122d like to offer a couple of examples demonstrating human nature when it comes to benefits and features. You be the judge: <\/p>\n
Q: When is a driver most likely to wait for you while you exit a parking space?
Q: When is someone most likely to pick up trash along the roadways?
This is a pretty clear example of human benefits. Now let\u00e2\u20ac\u2122s apply this to our products\u00e2\u20ac\u201dour books–and even the articles we write. Why do people buy and\/or read books? Primarily to become educated, be entertained and\/or gain information. In more real terms\u00e2\u20ac\u201dthey want to read fiction that will carry them away from their world. And they read nonfiction books primarily in order to become more successful, make more money, lose more weight, learn something new, become wiser\/more well-informed or attain greater health. <\/p>\n
These are some of the features<\/strong> of my book The Right Way to Write, Publish and Sell Your Book:<\/em><\/p>\n\u00e2\u20ac\u00a2\tThere are a whopping 360 pages of information and resources.
And now for reader benefits<\/strong>:<\/p>\n\u00e2\u20ac\u00a2\tWhat you learn here will help you to make better choices and decisions with regard to your publishing project.
What if your book is fiction\u00e2\u20ac\u201dwhat are your reader benefits versus the features?
Benefits might be, more action in fewer pages, a poignant story that promises an emotional experience, a fantasy adventure that will leave you exhausted, a happy reading experience, a main character you\u00e2\u20ac\u2122ll love to hate, large type version for those with failing eyesight. (Yeah, this could be a benefit, too, don\u00e2\u20ac\u2122t you think?) <\/p>\n
For an inspirational book designed to teach a meditation process, the features might be, pocket-size book for easy stowing, written in lay language, appropriate for beginners and quickie exercises for busy people. <\/p>\n
Benefits might include, learn to meditate in one session, finally tune into your subconscious, hone your intuition muscles and become more relaxed and less stressed.<\/p>\n
Your assignment for today (if I may be so bossy), is to list the features and the benefits of your book. If you\u00e2\u20ac\u2122re in the process of writing it, maybe this exercise will prompt you to add some meaningful benefits. Whether your book is meant to teach, share, inform, educate or simply to entertain, it most likely has reader benefits and it\u00e2\u20ac\u2122s imperative that you know what they are.<\/p>\n
We\u00e2\u20ac\u2122re still working on a way to allow comments without letting in the enormous amount of SPAM. In the meantime, you can contact me at plfry620@yahoo.com. <\/p>\n","protected":false},"excerpt":{"rendered":"
You hear a lot about \u00e2\u20ac\u0153benefits\u00e2\u20ac\u009d these days. Experts say, \u00e2\u20ac\u0153When pitching or promoting your book, give benefits, not features.\u00e2\u20ac\u009d But this concept can be confusing. Today I\u00e2\u20ac\u2122m going to clarify the differences and give you a few examples. But first, I want to report on an innovative artist\u00e2\u20ac\u201dactually, cartoonist\u00e2\u20ac\u201dwho contacted Matilija Press this morning. […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,3],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t