I met a cordial group of writers yesterday who seemed to have an insatiable appetite for learning all they can about the world of book publishing. They have been involved in a 6-week workshop on self-publishing and I was invited to top it off by talking about book promotion\u2014the topic of many of my blogs and my latest book. <\/p>\n
I don\u2019t think I\u2019ve ever watched so many people write notes as fast as these authors were as I spoke. And that is heartening to me. This means that they are open-minded. They have a desire to succeed and they want to truly understand what it is going to take. Several of them bought copies of my book: Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author<\/em>. Those who go ahead with their book projects will be awfully glad to have the information that\u2019s in this book. The thing is, the earlier you begin to study book promotion, the greater your chance for success.<\/p>\n Of course, you also want to study the publishing industry, how it works, your options, the possible consequence of your choices and all of your responsibilities as a published author.<\/p>\n Those of you who read this blog, who have attended my presentations or who have read my hallmark book, The Right Way to Write, Publish and Sell Your Book<\/em>, have heard\/read me say this time and time again. What does this mean? <\/p>\n 1: It is highly important that you understand something about the publishing industry before you get involved. What does this require? You need to know, how to approach the industry in today\u2019s publishing climate with a new book. How do you navigate the industry? Where do you start when you have a book to produce? What can you expect once you enter into the world of publishing? <\/p>\n You would not enter into any other kind of business without knowing something about the industry, how the product is produced and marketed, your customers, your suppliers and distributors, your competition\u2026 Now would you? And publishing, even if you are coming into it as a one-book author, is a business and should be approached as such. Educate yourself before you dive in. You\u2019ll be so glad you did. I can\u2019t even begin to tell you about the costly mistakes you can make if you don\u2019t take this step.<\/p>\n 2: Publishing is not a one-size-fits-all proposition. There are various options and many choices within each of the common publishing options. The absolute wrong approach is to go with the first self-publishing (pay-to-publish) company that you find in your first Google search. Learn what all of your options are. Explore the particulars of each possibility in each option and make your choices based on your head not your heart. <\/p>\n 3: While conducting your thorough search of publishing options, you will discover some ugly truths about some of them. If you haven\u2019t heard horror stories, you aren\u2019t doing appropriate research. Use the Internet to uncover complaints and warnings as well as accolades for the publishing companies you are considering. Many authors are severely burned every year. Very often it is due to their lack of patience (they don\u2019t want to take the time to do the research), their eagerness to be published (they sooooo want to believe that someone really does believe in their book) and their denial (they see the writing on the wall and the red flags, but ignore it).<\/p>\n 4: It is imperative that you know what your personal responsibilities are and that you accept them before becoming a published author. Referring back to the business scenario\u2014you wouldn\u2019t become a shoe repairman and refuse to repair shoes. You wouldn\u2019t open a bakery if you didn\u2019t plan to do some baking. Books, especially in this publishing climate, do not sell themselves. You need to understand and accept the fact that no matter which publishing option you choose, you (the author) will be responsible for promoting your book. Over \u00be of authors today do not believe or accept this as truth and this is the number of authors who fail each year. This is how seriously important this is.<\/p>\n Start your study of the publishing industry by reading my book, The Right Way to Write, Publish and Sell Your Book<\/em>. http:\/\/www.matilijapress.com\/rightway.html<\/a><\/p>\n And also purchase my latest book which will prepare you for the task of book promotion: Promote Your Book, Over 250 Proven, Low Cost Tips and Techniques for the Enterprising Author<\/em>. http:\/\/amzn.to\/oe56Ia<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":" I met a cordial group of writers yesterday who seemed to have an insatiable appetite for learning all they can about the world of book publishing. They have been involved in a 6-week workshop on self-publishing and I was invited to top it off by talking about book promotion\u2014the topic of many of my blogs […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,3],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t