Do you have a new book to promote? Or should I just ask, do you have a new book out? Did you know that it is up to you to promote it? Some authors still don\u2019t understand that book promotion is their responsibility.<\/p>\n
Do not expect your traditional publisher to carry the entire book marketing load. Because they won\u2019t. Don\u2019t expect the money you paid your pay-to-publish (\u201cself-publishing\u201d) company to cover the promotion necessary. Because it won\u2019t. And never ever assume that your book will sell itself\u2014without any help from you. Because\u2014you guessed it\u2026it won\u2019t!<\/p>\n
It is your responsibility as an author to promote your book. And the success of the book hinges on just how much time, effort, energy and creativity you put into book promotion. <\/p>\n
I just published a book containing over 250 book promotion ideas, tips and resources. Order your copy of \u201cPromote Your Book\u201d (Allworth Press), by Patricia Fry here: http:\/\/amzn.to\/oe56Ia<\/a>.<\/p>\n While this book covers a wide range of ideas for authors, I\u2019d like to discuss a primary one today. Most authors dream of having their book posted for sale at Amazon. I\u2019ve heard some authors say, however, that they won\u2019t do business with Amazon because they take such a high percentage from authors. I believe that most of the sales I\u2019ve had over the years through Amazon may not have occurred without Amazon. It\u2019s likely that customers who purchased my books from Amazon might not have known about it if they hadn\u2019t seen it while browsing at Amazon. <\/p>\n I\u2019m told by publicists that Amazon reviews really do sell books. So how do authors get all of those reviews you see posted on their book pages? (I have 10 five-star reviews for my new book as we speak.) How does this occur, indeed? The same way as you get speaking engagements, write-ups in newspapers, book reviews in magazines, publicity at various websites, etc. You ask for them. <\/p>\n Offer free copies to key people (professionals in your field or well-known authors in your genre, for example) if they will post a review at Amazon. I sent out dozens of PDF copies to colleagues who agreed to post reviews at Amazon. Sure there are a few reviews there that I did not solicit. But most people will not go to the trouble of adding one more item to their to-do list unless they are invited to do so. <\/p>\n Some authors have told me that they are signing (or have signed) with a pay-to-publish company in order to get their books at Amazon. Well, guess what? If your pay-to-publish company representative told you that they are the only ones with the power to get your book on Amazon, they lied to you! You can post your book at Amazon yourself. You do not NEED a company to do that for you and they know this. Don\u2019t you wonder what else they are lying to you about?<\/p>\n In order to earn more of a percentage through Amazon, consider having at least some of your books printed through Lightning Source. They are your middleman for Amazon. They print books as Amazon needs them. They supply Amazon with the books and you do not have to ship or pay shipping for those books. And you pay a much smaller percentage http:\/\/www.lightningsource.com<\/a> <\/p>\n For more about Patricia Fry and a FREE ebooklet go to: For a list of books and ordering information, visit:
\n http:\/\/www.patriciafry.com<\/a><\/p>\n
\n http:\/\/www.matilijapress.com<\/a> <\/p>\n