{"id":1224,"date":"2011-07-13T05:17:19","date_gmt":"2011-07-13T13:17:19","guid":{"rendered":"http:\/\/www.matilijapress.com\/publishingblog\/?p=1224"},"modified":"2011-07-13T05:17:19","modified_gmt":"2011-07-13T13:17:19","slug":"your-book-as-a-business-card","status":"publish","type":"post","link":"https:\/\/www.matilijapress.com\/publishingblog\/?p=1224","title":{"rendered":"Your Book as a Business Card"},"content":{"rendered":"<p>Have you noticed that everyone is writing a book? If you listen to or watch radio\/TV talk shows, you are being constantly introduced to individuals who have written books. Many of them are ordinary people who have published books on parenting, cats, hiring a foreign nanny, politics, spirituality, public speaking, Yoga, home birthing, relationships, flying, budgeting, health issues, fitness, computing, mentoring or any number of other topics.<\/p>\n<p>Everyone is publishing his or her memoirs, thoughts, poetry, realizations, discoveries, insights, dreams and other creations. And a whole lot of people are becoming authors by way of elaborate business cards.<\/p>\n<p>I\u2019m sure you know people in this category\u2014they want added credibility in their field and they come out with a book to that end. <\/p>\n<p>I write books for authors and freelance writers. My books cover the workings and processes involved in the publishing industry, your publishing options, how to write a book proposal, book promotion and so forth. My business is writing and editing. These books help to give me and my work credibility. <\/p>\n<p>I know someone who operates a nonprofit organization for the welfare of animals. Her book on the same topic is like a business card for her organization. I also know animal behaviorists, elder caregivers, photographers, veterinarians, marketing experts and plenty of psychologists who have written books in their fields.<\/p>\n<p>I\u2019ve met a caregiver in the field of mental disorders, a job counselor, a dog trainer, a horse trainer, a couple of psychics, a chef, a gardener, graphic designers, artists, a woman who works with the deaf, a realtor, a fashion designer, a financial expert, an attorney, a travel agent and other men and women in various specific businesses who produced books in order to enhance their businesses. <\/p>\n<p>Do you know what I call these books? Sophisticated business cards.<\/p>\n<p>If you\u2019re working on a business card book or are thinking about writing one, keep a couple of things in mind:<\/p>\n<p>\u2022\tCan the market bear another book on this topic?<\/p>\n<p>\u2022\tWhat is different about your book\u2014what makes it better\u2014more beneficial?<\/p>\n<p>\u2022\tIs there a true audience for this book? Do you know where they are and how to approach them?<\/p>\n<p>\u2022\tDo you have the qualifications to attract readers on this topic?<\/p>\n<p>\u2022\tDo you have a clear understanding of the publishing industry?<\/p>\n<p>\u2022\tHave you saved up money for a professional book editor and to pay to have the book published, if necessary?<\/p>\n<p>\u2022\tDo you have the time, money and ideas for promoting this book?<br \/>\nFor MUCH more about publishing and book promotion, visit my websites:<\/p>\n<p><a href=http:\/\/www.matilijapress.com> http:\/\/www.matilijapress.com<\/a><br \/>\n<a href=http:\/\/www.patriciafry.com> http:\/\/www.patriciafry.com<\/a> <\/p>\n<p>Study my book, <em><strong>The Right Way to Write, Publish and Sell Your Book<\/strong><\/em>. It is available at a discount here: <a href=http:\/\/www.matiljiapress.com\/rightway.html> http:\/\/www.matilijapress.com\/rightway.html<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you noticed that everyone is writing a book? If you listen to or watch radio\/TV talk shows, you are being constantly introduced to individuals who have written books. Many of them are ordinary people who have published books on parenting, cats, hiring a foreign nanny, politics, spirituality, public speaking, Yoga, home birthing, relationships, flying, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,4],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Have you noticed that everyone is writing a book? 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