We talk a lot about writing being a craft\u2014a creative endeavor and publishing being a business. But I have to tell you that a lot of creativity is needed in the publishing process. It\u2019s just a different kind of creativity. How does creativity play into your role as a publishing author? Let me count the ways:<\/p>\n
\u2022\tYou must take at least some responsibility in the design of your book and the cover.<\/p>\n
\u2022\tYou\u2019ll write the cover copy designed to entice readers to choose your book.<\/p>\n
\u2022\tYou must determine which publishing option is best for your book and begin negotiating creatively with publishers, printers, etc.<\/p>\n
\u2022\tYou\u2019ll create a marketing plan.<\/p>\n
\u2022\tYou\u2019ll write speeches, press releases, advertising brochures and articles\/stories in order to promote your book.<\/p>\n
\u2022\tYou\u2019ll come up with a variety of creative promotional ideas\u2014interesting venues for book signings, for example.<\/p>\n
Are these not creative activities? <\/p>\n
So, while it is wise to establish a business sense when you decide to publish your wonderful words, don\u2019t hide your creative bent completely. You\u2019re going to need it in order to succeed in the fiercely competitive publishing field.<\/p>\n
Learn more about me and my work here: There will be no blog post tomorrow (July 9, 2011). I\u2019m leaving early, early in the morning for a three-hour drive to Apple Valley where I\u2019ll be speaking to the High Desert Branch of the California Writers Club. Join us, if you\u2019re in the area, at the Apple Valley Civic Center and Library. 10:a.m.<\/p>\n","protected":false},"excerpt":{"rendered":" We talk a lot about writing being a craft\u2014a creative endeavor and publishing being a business. But I have to tell you that a lot of creativity is needed in the publishing process. It\u2019s just a different kind of creativity. How does creativity play into your role as a publishing author? Let me count the […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
\n http:\/\/www.patriciafry.com<\/a>
\n http:\/\/www.matilijapress.com<\/a><\/p>\n