Are you alienating your readers? Does your message or your way of presenting it turn off the very people you hope to attract? How do you know and what can you do about it?
\nMaybe it\u2019s time to review your presentation.<\/p>\n
\u2022 Are you writing with clarity?
\n\u2022 Is your topic popular with one or more groups of people?
\n\u2022 Are you promoting to the right audience?
\n\u2022 Are you coming on too strong with your opinions?
\n\u2022 Does your material come across as weak\/unconvincing?<\/p>\n
If you are not getting the response you desire or expect, maybe it is time to reevaluate your writing, your style, even your mindset. <\/p>\n
More and more authors today produce books primarily to help others\u2014to teach, to share, to make a difference. And for some, it becomes a crusade to change minds. How else are they going to help the uninspired, overeater, alcoholic, grieving, hate-filled, abused, abusing or ill reader? <\/p>\n
How else can a writer change people and change the world?<\/p>\n
What we sometimes forget or don\u2019t comprehend is that many of these people do not want to change, won\u2019t go in search of help, don\u2019t trust unknown authors, aren\u2019t ready to accept assistance, don\u2019t want to do what it takes to change or can\u2019t or won\u2019t read. Sometimes it isn\u2019t the message itself, but the way it is presented that turns off readers. Everyone has his comfort zone and most people are content to stay within it rather than venture out into unknown territory on an off chance that their life will actually change.<\/p>\n
Sure books that promise wealth, health and a great figure\/physique, are popular. Can you guess which ones are read? Not the book by an unknown author designed to transform the hardcore junk food junkie into a lean vegetarian. Probably not the one that teaches good eating habits for the anorexic. Probably not the one about money-saving techniques by the author who collects state aid\/welfare.<\/p>\n
If you are writing on behalf of a cause\u2014you\u2019ve launched a personal crusade through your writing\u2014stop to think about your audience.<\/p>\n
\u2022 Who are they?
\n\u2022 Where are they?
\n\u2022 What do they want\u2014not what do they need\u2014what do they want?
\n\u2022 How do they want to see it presented?<\/p>\n
How can you best accommodate this audience? This is the attitude that will sell your articles and your books. <\/p>\n
But you might say, \u201cI have a meaningful message\u2014something of value to teach and to share. If I give them what they want, they won\u2019t learn anything new\u2014they won\u2019t improve and or grow.\u201d<\/p>\n
My entire career has been devoted to nonfiction writing. This includes informational articles and books, self-help, how-tos, reference books, etc. I, too, have what I believe are important messages to share and valid perspectives to teach\u2014the value in writing a book proposal, for example. How do I make this point with an audience who may not be ready to hear it? I embed it in the stuff they can accept and that they want to know about. Sneaky, huh? And you might be surprised at the number of readers who come back to me months or years after reading one of my books and say, \u201cI just re-read your book, The Right Way to Write, Publish and Sell Your Book<\/strong><\/em>, and notice that you recommend writing a book proposal as a first step to writing a book. I never thought of doing that. What a good idea. I wish I\u2019d done that with my first book. I would have saved a lot of time and steps in getting it published.\u201d<\/p>\n Sometimes a long-time client will come to me with a question, \u201cHow can I get my book reviewed?\u201d I will refer them to the section in my book on getting book reviews\u2014something they paid no attention to the first time they read it.<\/p>\n These people may have purchased the book primarily for the information about book promotion or to use the section on how to self-publish your book (establish your own publishing company) and they completely disregarded or overlooked the parts of the book that rested outside their self-imposed, current comfort zone.<\/p>\n If you are working on a book, make sure that you are writing the right book for the right audience. If you have a published book that isn\u2019t doing well, maybe it\u2019s time to rethink your marketing campaign. If your audience isn\u2019t listening to your sage advice, try giving them more of what they want\u2014what they can handle\u2014and then sprinkle it with the things they really need to know.<\/p>\n http:\/\/www.patriciafry.com<\/a> Are you alienating your readers? Does your message or your way of presenting it turn off the very people you hope to attract? How do you know and what can you do about it? Maybe it\u2019s time to review your presentation. \u2022 Are you writing with clarity? \u2022 Is your topic popular with one or […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,4],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
\n http:\/\/www.matilijapress.com<\/a\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"