Here\u2019s the continuation of my blog on how to work a book festival so it works for you.<\/p>\n
I have attended around fifty book festivals over the years\u2014large ones like the Los Angeles Times Festival of Books and small ones. And each of them seems to have a personality of its own. The thing is, you just don\u2019t know what to expect at a book festival. You might sell numbers of books and meet up with many opportunities or you may sit alone for most of the day and sell nothing. <\/p>\n
I\u2019ve seen authors turn what could have been \u201cnothing\u201d days into good days. How?<\/p>\n
\u2022\tThe author engages people as they walk past their booth. If she has a children\u2019s book, she might say, \u201cDo you know a child who likes to read?\u201d She may also ask parents with children, \u201cMay I read a short story to your child?\u201d Try this and you will sell copies of your charming children\u2019s book. Likewise, I once saw the author of a poetry book sell 30 copies in a day by asking passersby if she could read a poem to them.<\/p>\n
\u2022\tWhen someone seems interested in his book, the author talks to the visitor about benefits not features. (What can the book do for the potential reader?)<\/p>\n
\u2022\tThe author knows how to listen. Sometimes the visitor just wants to tell his story or rant about his experiences related to the theme of your book. If your book addresses some of the issues he brings up, let him know this and he may become a customers.<\/p>\n
\u2022\tIf there is nothing happening\u2014it\u2019s a really slow day\u2014the author might walk around the event with his book and show it to other book festival participants. I often sell copies of my publishing\/book promotion-related books to other authors at book festivals. And I buy books, as well.<\/p>\n
\u2022\tAuthors who maintain a good attitude even when things seem slow will sell more books than those who appear disgruntled.<\/p>\n
\u2022\tI typically stand to face booth visitors rather than sitting during a conversation. <\/p>\n
\u2022\tI make sure visitors walk away with a handout\u2014a postcard, brochure or business card, for example.<\/p>\n
This spring why don\u2019t you seek out a book festival near you or where you will be traveling and plan to take full advantage of the exposure and opportunities in the experience.<\/p>\n
To locate book festivals, do an Internet search using key words: \u201cbook festival\u201d and your city\/state. Unfortunately, there doesn\u2019t seem to be a reliable directory of book festivals in the US. If you know of one, please let me know: PLFry620@yahoo.com.<\/p>\n
http:\/\/www.matilijapress.com<\/a> Here\u2019s the continuation of my blog on how to work a book festival so it works for you. I have attended around fifty book festivals over the years\u2014large ones like the Los Angeles Times Festival of Books and small ones. And each of them seems to have a personality of its own. The thing is, […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
\n http:\/\/www.patriciafry.com<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"