If this post seems familiar, congratulations. This means that either you have been visiting this blog site\u2019s archives or that you\u2019ve been following this blog for five years. I\u2019m drawing a rare\u2014extremely rare\u2014blank today as I contemplate my blog post. So I\u2019ve decided to reach into the archives and remind you of this message:<\/p>\n
Excerpted from my January 27, 2006 post<\/p>\n
Do you ever feel as though you\u2019ve been up and down every promotional street, avenue and pathway in every world city and you\u2019ve come to that dreaded dead end? You wonder \u201cWhere do I go from here?\u201d You feel as though you\u2019ve tapped into every possible promotional opportunity available for your particular book and now you\u2019re stuck. You\u2019ve run out of ideas and resources. You don\u2019t know where to turn or how to proceed. STOP! Don\u2019t start burning books or throwing your computer out the window. Take a break. Breathe\u2026 Breathe\u2026 Breathe\u2026<\/p>\n
There, now don\u2019t you feel better? <\/p>\n
We all hit that brick wall of hopelessness once in a while. Sometimes it\u2019s just a matter of exhaustion and stress. It\u2019s nothing more than a strong signal that it\u2019s time to step back and get a fresh perspective. Go take a walk, reorganize your office, putter in the garden, play with your cat, take a nap. You\u2019ll come back to your office feeling a bit less frazzled and ready to resume the task of book promotion.<\/p>\n
Most of us, when we enter into this field, believe in the concept: \u201cWrite it and they will come.\u201d We rely on bookstores to distribute our books to all of those readers who are out there searching for a book like ours. Once this idea is exposed for the fallacy that it is, the author suddenly feels alone, confused and as if he has been deceived. <\/p>\n
When I feel the promotional well starting to dip near the panic level, I open my promotional file. As an author, you do have a promotional file, don\u2019t you\u2014a folder that contains every book promotion idea you\u2019ve ever had? Maybe now is the time to build a website or start blogging. Perhaps you can plan a book signing tour or go ahead and rent a booth at a major book festival this spring. Check into the newsletters out there on the topic\/genre of your book. You can learn a lot about your audience and where they are, by reading these newsletters. Contribute articles to some of those newsletters and appropriate magazines. Set up some speaking engagements.<\/p>\n
Book promotion is an all-consuming activity. If you are an author, you probably already know this. If you are thinking about producing a book, you need to know that writing is the easy part. It\u2019s what comes after that will keep you busy, test your creativity and stamina and sometimes drive you crazy. So go ahead and write that great book, but also take the time to develop a promotional plan. And create a backup plan. Be prepared so that the next time you see the brick wall coming swiftly toward you, you can leap right over it without missing a promotional beat.<\/p>\n
If you\u2019re running out of promotional ideas stop by my website and check out some of the articles there on book promotion. http:\/\/www.matilijapress.com<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":" If this post seems familiar, congratulations. This means that either you have been visiting this blog site\u2019s archives or that you\u2019ve been following this blog for five years. I\u2019m drawing a rare\u2014extremely rare\u2014blank today as I contemplate my blog post. So I\u2019ve decided to reach into the archives and remind you of this message: Excerpted […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t